Overview
A Bachelor of Business Administration degree in Marketing from the C.T. Bauer College of Business is appropriate for students who plan careers in fields such as selling and sales management, retailing, market research and analysis, and marketing communications. Topics covered in marketing courses include how to conduct market research and analyze buyers, how to price goods and services, how to sell, how to advertise and promote, and how to develop a marketing plan.
Bauer Specialty Programs
Program for Excellence in Selling (PES)
Wolff Center for Entrepreneurship (WCE)
Skills and Interests
- Ability to influence and persuade
- Management/supervision
- Adaptability/flexibility
- Verbal/written communication
- Decision-making and planning
- Teamwork
- Sales and sales management
- Retail merchandising or retail operations
- Market research and analysis
- Marketing communications
Student Organizations
American Marketing Association (AMA)
Helpful Links and Resources for Marketing Majors
American Marketing Association (AMA)
Sample Employment Areas
Account Representative | Brand Manager |
Inside Salesperson | Buyer |
Market Representative | Merchandising Manager |
Packaging | Product Analyst |
Customer Service Manager | Research Analyst |
Sales Agent/Manager | Recruiter |
Distribution Manager | Fundraising |
Direct Mail Specialist | Insurance Agent |
Comparison Shopper | Credit Manager |
Sample of Companies Recruiting Bauer Marketing Graduates
AT&T
Houston Astros
Houston Rockets
Igloo
Live Nation
L’Oreal USA
Schlumberger
Shell
S&P Global
Sprint
State Farm
Wunderman