BBA Marketing Career Information


A Bachelor of Business Administration degree in Marketing from the C.T. Bauer College of Business is appropriate for students who plan careers in fields such as selling and sales management, retailing, market research and analysis, and marketing communications. Topics covered in marketing courses include how to conduct market research and analyze buyers, how to price goods and services, how to sell, how to advertise and promote, and how to develop a marketing plan.


Bauer Specialty Programs

Program for Excellence in Selling (PES)

Wolff Center for Entrepreneurship (WCE) 

Skills and Interests 

  • Ability to influence and persuade
  • Management/supervision
  • Adaptability/flexibility
  • Verbal/written communication
  • Decision-making and planning
  • Teamwork
  • Sales and sales management
  • Retail merchandising or retail operations
  • Market research and analysis
  • Marketing communications

Student Organizations 

American Marketing Association (AMA) 

Helpful Links and Resources for Marketing Majors

American Marketing Association (AMA) 

The Ad Council

Data & Marketing Association 

Sample Employment Areas

Account Representative Brand Manager
Inside Salesperson Buyer
Market Representative Merchandising Manager
Packaging Product Analyst
Customer Service Manager Research Analyst
Sales Agent/Manager Recruiter
Distribution Manager Fundraising
Direct Mail Specialist Insurance Agent
Comparison Shopper Credit Manager

Sample of Companies Recruiting Bauer Marketing Graduates 


Houston Astros

Houston Rockets


Live Nation

L’Oreal USA



S&P Global


State Farm