by Bob McIntosh, CPRW
If you’re wondering how an optimized LinkedIn profile will help you in your job search, the answer is simple: Your profile needs to be found by hiring authorities (recruiters, hiring managers, and human resources reps). These people can’t find your profile unless you utilize search engine optimization.
Hiring authorities approach LinkedIn similarly to the way they approach their applicant tracking systems (ATSs). They search the site for certain keywords denoting titles and areas of expertise. To be found, you must show up in the first 4-6 pages of search results, lest you be overlooked.
Let’s consider the following scenario: A hiring authority is searching for a finance manager with expertise in data analysis; advising senior managers on how to maximize profits; business analysis; forecasting; supervising employees responsible for financial reporting; and legal compliance. A Masters of Business Administration (MBA) is preferred, although not required.
If a given finance manager wants to be found by the hiring authority in this scenario, their LinkedIn profile must contain their title and area of expertise. Furthermore, this information must be listed in all areas of the finance manager’s profile in order to maximize their chance of being found. This information can be worked into the finance manager’s profile through the use of keywords.
Read more at the Blog Things Career Related
Bob McIntosh, CPRW, is a career trainer who leads more than 17 job search workshops at an urban career center, as well as critiques LinkedIn profiles and conducts mock interviews.
Bob’s greatest pleasure is helping people find rewarding careers in a competitive job market. For enjoyment, he blogs at Things Career Related and Recruiter.com. Connect with Bob on LinkedIn and follow him on Twitter.