The Bauer Digital Marketing Agency is a student-staffed, faculty-led agency that works with businesses on their digital marketing needs. Matched with clients of the Texas Gulf Coast Small Business Development Center, each team of 3 students conducts a Digital Audit for their client, writes a Digital Marketing Strategy, and executes an Integrated Digital Campaign to accomplish the firm’s goals and objectives.
Students leverage a variety of best practice digital tools, including but not limited to Google Ads, Google Analytics, Moz Pro, Google Search Console, Asana, and a variety of social media platforms.
|