This high-visibility role requires a proven digital marketer with history of driving client growth & strategic change across a matrixed organization. Key responsibilities include influencing & executing marketing strategy for multiple retailers and platforms while helping to lead eTail industry growth across Synchrony. Ideal candidate will have B2B channel management experience, familiarity with platform technology & will drive rapidly shifting eTail industry strategy while partnering cross-functionally to onboard & manage clients.
The successful candidate will work with Sales, Analytics, New Client Integration, Finance, Credit and Marketing Execution teams to:
Determine approach to drive eTail industry & platform growth in collaboration with other Synchrony Financial business functions to develop new digital product capabilities and to expand/operationalize existing ones.
Connect with cross-functional partners to build eTail industry specific digital marketing strategies for new & existing clients.
Partner with analytics to measure performance while delivering best in class strategic insight.
Actively participate in product requirements and product validations, and serve as the key connection between our internal and external product development teams and our customers/partners.
This position is remote, where you will work from home, and may require you to occasionally commute to one of our offices for in person engagement activities such as team meetings, training and culture events. We’re proud to offer you flexibility, so remote candidates will be considered who live near any of Synchrony hubs including: Alpharetta, GA, Chicago, IL, Costa Mesa, CA, Stamford, CT, New York, NY, Altamonte Springs, FL, Charlotte, NC, Dayton, OH, St. Paul, MN or Phoenix, AZ.
Work seamlessly across functions and platforms to grow & communicate eTail industry presence across Synchrony.
Partner with new & existing clients to develop, implement, and monitor a comprehensive marketing calendar containing actionable and innovative marketing strategies.
Identify on and off property growth opportunities to drive consumer engagement & strengthen existing relationships.
Introduce new ideas and concepts to drive consumer growth and strengthen partner relationships.
Educate internal team and partners on digital market conditions/opportunities and proactively drive change.
Partner with Digital COE to optimize execution of digital marketing (Site, Search Engine, Display Ads, Mobile, Social Media) for our partners & lead digital innovation across our business.
Collaborate and partner with client development team to ensure flawless onboarding of new partners, execution of strategic partner projects and support of eTail partner & strategic relationships.
Ability to optimize marketing strategies around profitability goals, including understanding of how top-line drivers flow through the P&L.
Participate in cross-functional product, channel, and customer experience builds to support various growth initiatives.
Partner with Digital Analytics & platform teams to leverage client KPI tracking to ensure maximization of investment.
Support VP, eTail Marketing Leader to grow and execute strategies that build & expand partner relationships while driving eTail industry growth
Partner with loyalty & IT teams to create efficient, productive solutions for our clients.
Leverage third party partnerships to incorporate consumer research into ongoing eTail strategy
Lead activities to drive program and Synchrony Financial performance goals
Ensure company compliance requirements are satisfied as well as protections from enterprise risk.
Perform other duties and/or special projects as assigned in the Digital and Product space.
Partner with Product Marketing team to deliver full suite of Synchrony products to our client portfolios.
Bachelor’s Degree and 5+ years working within digital industries and/or with digital retailers in a marketing capacity
A minimum of 5 years digital marketing experience
At least 1 year of experience partnering with internal technology teams.
MBA, graduate degree
Marketing experience in credit card networks, financial services or retail industry
Familiarity with Tableau or other data visualization tools
Experience working across functions to manage client relationships
Champion of marketing/digital metrics & program measurement
Motivated, driven self-starter with experience working autonomously
Ability to leverage technology and help create new products, channels, and business models
Experience with web-based sales, marketing activities and/or mobile technologies
Familiarity with loyalty programs and direct to consumer marketing strategies
Ability to balance multiple projects and meet deadlines
Excellent written and verbal communication skills
Excellent strategic, organizational, and prioritization skills
Excellent influencing and relationship-building skills
You must be 18 years or older
You must have a high school diploma or equivalent
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 24 months’ time in position before they can post. All internal employees must have at least a “consistently meets expectations” performance rating and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance requirement).
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Reasonable Accommodation Notice:
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time.
The salary range for this position is 70,000.00 – 150,000.00 USD Annual
Salaries are adjusted according to market in CA and Metro NY and some positions are bonus eligible.
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