LVMH FRAGRANCE BRANDS
For more than 60 years Parfums Givenchy has perpetuated the values of its founder, Hubert de Givenchy, releasing fragrances, makeup and skincare products that define free, assertive and bold women.
Parfums Givenchy fragrances embody the brand’s Fearless Classic vision, fusing genres and revealing unexpected twists. Inspired by the avant-garde spirit and sensuality of Givenchy Couture creations, Nicolas Degennes, Makeup and Color Artistic Director since 1999, continues to reveal the inventiveness synonymous with Givenchy.
In 1970, Kenzo Takada instilled a touch of jungle exoticism at the heart of Paris, in Galerie Vivienne. With his colorful prints and his self-professed creative freedom, Kenzo upturned the couture diktats of the time by merrily breaking the rules. In keeping with this cheerful and colorful heritage, Carol Lim and Humberto Leon took over the artistic direction of the House of Kenzo in 2011.
The brand’s first feminine fragrance, called Kenzo, was born in 1988. Then followed a series of creations with a unique and original identity that made a strong impression on the world of perfumery. They all tell an optimistic story and play with a mix of multicultural codes to savor again and again. The bottles themselves are symbols of pure refinement and emblems of the brand’s values.
LVMH Fragrance Brands invites you today to join its North America teams.
LVMH Fragrance Brands is part of the LVMH Group.
Develop and execute strategic Marketing programs for Givenchy’s Makeup business in accordance with Management’s objectives. Meet growth objectives and contribute to overall corporate profit through new product launches, as well as the ongoing support of basic business within a given outlined budget. Oversee implementation of promotion and strategy aligning with key retailer objectives, with a focus on Sephora. Work closely with Creative to execute updates across retailers and boutiques with a focus on the Sephora gondola update process.
o Full time
PRINCIPAL DUTIES AND RESPONSIBILITIES
o Lead and implement U.S. Marketing strategies for Makeup category with a focus on topline growth and increasing market share and rank.
o Lead, plan, and execute launch programs including adapting launches for U.S. market, forecasting launch quantities, etc. Additionally, manage full 360-launch plans including: budget, visual weeks, merchandising, sampling, account specific adaptation. Partner with cross functional teams on execution of PR, education, events, media support, and co-op programming.
o Lead implementation of Sephora-specific strategy, including gondola update process. Partner closely with Sales to ensure strong execution of Sephora-specific programming, promotions, and all initiatives.
o Develop seasonal marketing calendar to maximize launches and strategic focus. Ensure ongoing update and communication of the calendar to all relevant stakeholders.
o Develop strong working relationship with Paris HQ team. Communicate regularly to outline U.S.-specific needs, provide feedback on launches, including category analysis with U.S.-specific needs (e.g., shades, claims, name, formula, competition, trends, and gaps/opportunities in product portfolio).
o Issue quarterly trend report, including NPD competitive information, new product launches, and social media trends.
o Manage the forecast process for new product launches and POSM materials, including benchmark analysis.
o Lead and drive merchandising initiatives for all distribution channels: Sephora; Installations; Counters, including launch glorifiers, new makeup bar units, as well as Sephora gondola, and all updates.
o Ensure that creative and purchasing process is tracked closely and adhere to set timelines.
o Work closely with Sales Force to customize programming per retailers (Sephora, Nordstrom, Neiman Marcus, Saks, Dillard’s, etc.) in order to maximize sales and visibility per account.
o Build and revise annual budget (promotional spending). Reconcile monthly actual to budget spending to make sure that spending is on target.
o Develop strong working relationship with Sales Administration to develop accurate and strategic forecasts for new products. Recommend adjustments to basic business forecasts based on new product projections.
o Take proactive approach toward saleable and non-saleable inventory through monthly updates. Ensure correct inventory of saleable line items to minimize out of stocks and inventory excesses.
o Track retail sales (weekly and monthly) and overall product performance in order to anticipate and react to changing environment.
o Ensure that testers and merchandising units are forecasted according to usage and to budget to ensure maximum efficiency and minimize out of stocks and excess inventory.
o Establish and maintain strong and supportive individual and team relationships with cross-functional groups (Sales, Education, Merchandising, Creative, PR, and Finance) to enhance achievement of objectives. Ensure that all relevant stakeholders are informed fully of marketing plans (and any changes) on a timely basis.
o Spearhead development of seasonal sales sell-in materials.
o Prepare and present product marketing calendar and support programs at seasonal Sales Conferences.
o Prepare and present seasonal marketing calendar and programs to all retailers twice per year. Develop working relationship with retailers to maximize growth and retailer-specific needs.
o Spearhead all procedures, forms, analyses, and reports critical to the execution of marketing plans.
o Propose retail-pricing recommendations for all new products and price increases on existing SKUs.
o Liaise frequently with Operations team to ensure that all programs arrive on time, highlighting any potential issues to management.
o Work with National Makeup Artist and Education team to develop the in store eventing strategy.
o Manage QVC product assortment and ensure product file submission on time to get authorization for on air shows, on time with schedule.
o Complete other projects, analyses, or job-related activities on a timely basis, as assigned.
Marketing Coordinator (dotted line)
QUALIFICATIONS & SKILLS REQUIRED
o Bachelor’s degree, MBA preferred
o 5+ years of Marketing experience in the beauty industry, specifically on a U.S. local affiliate market working with product development teams abroad
o Makeup experience preferred
o Strong analytical skills, oral and written presentation skills, and excellent computer skills, including Excel, and PowerPoint; NPD analytical skills preferred
o Exhibit a keen ability to be proactive as well as handle a multitude of projects at one time
o Highly organized, detail-oriented, and curious
o Should be a strategic thinker, an “influencer,” a consensus builder, and excellent team player
o Fluency or working knowledge of French is preferred
o Deals with confidential information and/or issues using discretion and judgment
NOTE: This job description is intended to cover the core accountabilities of the position and is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice
All of your information will be kept confidential according to EEO guidelines.