Job Description Summary
The Marketing Manager is responsible for both upstream and downstream marketing and will develop the strategic and tactical initiatives for the franchise he or she manages on a global basis. In addition, the Marketing Manager is responsible for market assessment, competitor analysis, new product development projects, managing commercial expenses and managing the franchise team.
Marketing Manager – Tempe, AZ
Define markets, determine market needs, and devise selling techniques as they relate to short and long range profitability goals based on customer preferences, competitive positioning and market dynamics.
Recommend potential acquisitions.
Develop and implement strategic and tactical marketing plans. Responsible for long term goals and objectives for the market segment.
Work with the Sales team to attain group and company sales goals.
Develop and execute market research plans including collecting user inputs.
Work closely with R&D for the timely development and release of product line extensions, product platforms, and enabling new product technologies. Lead translation of market needs to design features.
Identify new markets through various methodologies.
Responsible for commercial marketing expense management.
Create new product release plan and documents to include timing, release manuals, slides, video, competitive positioning, pricing, promotion, and delivery. Develop sales training materials.
Complete market research to analyze/define trends in market share, competitive dynamics, customer buying patterns, new product introductions, pricing, trends, etc.
Develop list prices and discount strategy.
Evaluate product line expansion/pruning based on sales and profitability.
Create promotional materials and sales tools.
Develop annual product sales forecast based on procedure strategies, adoption rates, delivery alternatives, and corporate objectives.
Create product sales forecasts and monthly updates.
Establish and cultivate relationships with Key Opinion Leader.
Lead Sales Force training for relevant products.
Support field sales organization on technical product inquiries.
Manage relationships with outside vendors.
Bachelor degree in Marketing. MBA preferred.
5 years of product management experience.
Strong analytical, research and technical skills.
Demonstrated leadership and team-work skills. Must be able to lead a team and work with cross functions (R&D, Quality, Regulatory, etc)
Good business judgment.
Effective communication and presentation skills.
Has ability to think strategically.
Has strong visionary skills and can clearly articulate and implement the vision
Leads by example and instills the BD Values.
Must be able to travel.
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.