Full Job Description
The REAL Marketing team is seeking an experienced Product Marketing Manager. The ideal candidate will be passionate about improving patients’ lives. This individual will have creative problem solving skills, ability to think broadly, strong analytical marketing background, and experience leading and collaborating with diverse teams across product, sales, and creative to develop and launch new features and/or hardware of the REAL System.
Work You’ll Do
Define go-to-market strategy and execute product launches from beginning to end. Work with digital marketing, product, sales, and finance to develop marketing campaigns that drive demand for REAL System
Drive continued utilization of the REAL System with digital campaigns, incentive programs, and/or partnerships with appropriate patient/healthcare provider groups/associations
Own the product messaging strategy and product decisions (e.g. naming, positioning, packaging, creative strategy, feature prioritization, etc.)
Identify, develop, and collaborate with KOLs/power users to build brand awareness and influence users
Become key contact for the sales team and create sales tools as necessary to ensure the sales team is in alignment on marketing messaging and educated on new product launches
Develop in-depth knowledge of patient and healthcare provider needs, key category trends, and competitive landscape to influence product roadmap recommendations and decisions
Bachelors degree, MBA preferred
4+ years of experience in product marketing, product management, brand marketing
Experience leading global campaigns, communications, and go-to-market initiatives
Energized when working in a dynamic, fast-paced environment
Industry expertise includes medical device as well as one of the following: consumer technology, health and fitness, hardware/software, or neuromodulation
What We Offer
A collaborative teamwork environment where learning and growth are constant.
The opportunity to be at the forefront of technology that is revolutionizing the treatment of some of the world’s most devastating diseases.
A generous benefits package that includes medical, dental, vision, and life insurance; a 401(k) match; and an Employee Stock Purchase Plan.
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