Seeking a rising star who asks and answers the question, how can we deliver better marketing results for our Client?
A self-starter with experience using proven and efficient methods to develop informed points of view (POVs) and Client recommendations to optimize and improve the Client’s marketing success across disciplines. We’re seeking an individual with left/right-mind capabilities, one whose mind likes to balance detailed numbers-oriented thinking with what-if ideas.
The Research Analyst manages the execution of, or conducts, specific research and strategic planning projects under guidance from manager, the Research Analyst will collaborate closely with agency’s research, analytics, account management and creative professionals.
This role has varied responsibilities in an entrepreneurial environment, including:
Tracks competitive and marketplace activities, conducts competitive reviews, then identifies and communicates implications for the Client—its agency and other client stakeholder teams.
Collaborates with research team to define research objectives.
Analyzes research and data—primary, syndicated, program results—to develop presentations that highlight findings and insights that spark the creative development process and optimize marketing program results.
Creates informative, insightful and inspiring creative briefs.
Researches and solves ad hoc problems: How should we do XYZ? Where can we get information on ABC? How can we improve XYZ?
Desired Experience and Skills:
Minimum 2 years of relevant experience in agency or client business, preferably with recent experience in a role akin to a marketing analyst, assistant/associate brand manager or junior brand planner, or equivalent education.
Telecommunications category experience strongly preferred; retail category experience is helpful.
Digital experience is highly desirable.
Bachelor’s degree in relevant discipline. MBA preferred.
Experience using quantitative and qualitative research with an ability to find, summarize, and adapt insights across Clients’ marketing initiatives.
Concise written and verbal presentation skills and style. Further, demonstrable ability to lead a room/remote audience through a presentation in a manner that influences and leads others to not just accept, but rally behind a great idea or point of view.
Ability to manage multiple simultaneous projects while meeting deadlines and commitments.
Manages and communicates up, down and across.
Skilled user of Microsoft Office Suite: Excel, Word, PPT.