Jobs

MARKETING MANAGER – (fully remote)

Posted on: March 4, 2021 Apply Now
Remote, CA Full-Time Expires June 2, 2021

Commensurate with Experience

Job Summary

ABOUT THE COMPANY

Apria Healthcare’s mission is to improve the quality of life for our patients at home. We are looking for empathetic, thoughtful, and compassionate people, to meet the needs of our patients. Already an industry leader in healthcare services, we provide home respiratory services and select medical equipment to help our patients sleep better, breathe better, heal faster, and thrive longer.

JOB SUMMARY

The Marketing Manager reports to the VP of Marketing and is responsible for planning and executing strategies in support of the annual strategic marketing plan. This position requires a strong knowledge of the full marketers’ toolkit, from upstream all the way through downstream marketing, and especially an ability to implement downstream tactics. This person should be a hands-on manager, ready to jump in and actively solve issues, collaborate across Apria, and work to build Apria’s marketing capabilities. The Marketing Manager should have solid experience with digital marketing strategy and excel at customizing multi-channel campaigns and social media.

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan, especially in obstructive sleep apnea, respiratory products, and other Apria products.

  • Increase patient engagement with Apria through various strategic initiatives: patient education, advocacy, email campaigns, blog, Apria.com website, social media, and all other customer touchpoints.

  • Co-lead design of new Apria.com website together with VP Marketing by working closely with HubSpot team and design partners to ensure Apria brand is highlighted and user experience is stellar.

  • Lead reputation management initiatives to increase visibility of positive sentiment (surveys and reviews) from patients and HCPs and monitor online reputation of Apria.

  • Outline and conduct market research studies to collect customer insights and communicate those findings as well as implement programs to address unmet needs.

  • Organize and analyze data to inform strategic decision making by working closely with Marketing Analytics lead, recommending data collection and analytics needs, and ways to track ROI of marketing initiatives.

  • Work with internal and external graphic design, marketing team, field team, and others within Apria to inform development of sales enablement tools, collateral, and lead generation efforts.

  • Develop and deliver sales tools focused on clinical benefits, competitive strengths and differentiation, and ROI realization.

  • Provide strategic partnership to managed care, eCommerce, sales training, and all other business units in Apria.

  • Performs other duties as required.

SUPERVISORY RESPONSIBILITIES

  • This position manages direct reports within the department and is responsible for the performance management, hiring, and discipline of direct reports within the department.

  • Provides direction and guidance in work assignments.

  • Provides timely coaching, mentoring, career development guidance and feedback to staff.

  • Ensures work assignments are completed accurately, efficiently, and timely.

Minimum Required Qualifications

MINIMUM REQUIRED QUALIFICATIONS

Education and/or Experience

  • Bachelor’s degree required.

  • MBA required.

  • Proven work experience as a team leader or supervisor.

  • In-depth knowledge of digital marketing tools

  • HubSpot, Adobe Creative Suite knowledge a plus

SKILLS, KNOWLEDGE AND ABILITIES

  • Outstanding verbal and written communicator: demonstrated ability to simplify complex ideas, tell a compelling story using data, and create and deliver compelling presentations for senior leadership.

  • Exemplary relationship builder and team player: experience building successful partnerships and influencing stakeholders and colleagues, with direct authority, to drive projects forward.

  • Accomplished problem solver: creative yet pragmatic, with ability to effectively problem-solve anticipated and unexpected challenges.

  • Strong results driver: consistently delivers flawless execution and high-quality deliverables despite ambiguity, at time managing simultaneous projects with competing priorities.

  • Excellent strategic thinker: ability to synthesize multiple inputs, use incomplete information to get to crux of issue, and step back and see bigger picture.

Certificates, Licenses, Registrations or Professional Designations

  • N/A

Computer Skills

  • Intermediate skills in Access, Excel, PowerPoint, MS Project, Visio, Word

Language Skills

  • English (reading, writing, verbal)

Mathematical Skills

  • Intermediate level mathematical proficiency, with a strong ability to understand, interpret and develop spreadsheet data.

PHYSICAL DEMANDS

This is a stationary position that requires frequent sitting or standing, repetitive wrist motions, grasping, speaking, listening, close vision, color vision, and the ability to adjust focus. It also may require occasional lifting, carrying, walking, climbing, kneeling, bending/stooping, twisting, pulling/pushing, walking, bending, stooping, and reaching above the shoulder. This position also may require the occasional lifting of equipment up to 50 lbs.

OTHER INFORMATION

The essential duties and responsibilities, physical requirements, and work environment described above are representative of those typically required for this position but may vary depending on staffing and business needs at specific locations. The inclusion or omission of a specific duty or physical requirement is, therefore, not determinative of whether that function is essential to a specific individual’s position. Reasonable accommodations will be provided to assist or enable qualified individuals with disabilities to perform essential functions.

Benefits

Compensation

EEO Statement

As an EOE/AA employer, Apria Healthcare is committed to providing all applicants and employees with equal access to employment opportunities, regardless of sex, race, age, color, national origin, disability, pregnancy, religion, genetic information, sexual orientation, transgender status, gender identity, marital status, veteran status, or any other characteristic protected by federal, state, or local law. Apria Healthcare shall abide by the requirements of 41 CFR 60-300.5(a) and 60-741.5(a). These regulations prohibit discrimination against qualified individuals on the basis of protected veteran status or disability, and require affirmative action by covered prime contractors and subcontractors to employ and advance in employment qualified protected veterans and individuals with disabilities. AA/EOE, M/F/Disability and Vet

Apply Now