WHO WE ARE
Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. We’re dedicated to helping our clients meet their business goals by connecting them with their customers through multiscreen television advertising. Working with companies from local startups to nationwide corporations, we provide support to help each business reach its target customers. By applying data to television advertising in new ways, we’re able to bring our clients the best of digital media, coupled with the power of TV. To learn more, check out www.effectv.com.
The Sales Development Team within Effectv is seeking a dynamic Measurement & Insights Analyst to provide media, market and client performance data to support the Strategist. Serves as an interpreter of the data to help the Strategist create a compelling narrative that is relevant to the client needs. The successful candidate will be able to look beyond ‘what’ the analysis shows and discovers the ‘why’.Job Description
Collects and provides analysis of relevant reports and insights concerning current and potential markets as well as performance and industry/new media trends.
Researches market conditions to determine potential sales of a product and provides research on behalf of the customer.
Identifies and addresses complex issues (conflicting data, client objections, industry trends, etc.) and offers solutions to both internal and external stakeholders.
Prepares and submits statistical reports, graphic illustrations of findings, and action plan recommendations to Strategists.
Translates a client’s target customers into appropriate audience segments within our systems and works with Strategists to execute components of the data-driven narratives for client presentations.
Provides advanced reporting elements and Attribution reporting (Google Analytics, Instant IMPACT, etc.) including extracting data, analyzing and finding the story, and articulating it for the end user (AE & client).
Gathers data on competitors; analyzes and compares competitive factors utilizing sales research tools, resources & methodology (Strata, Kantar, Polk and Comscore).
Delivers Ad exposure reporting –extracts data, analyzes and finds the story (inconsistencies with pre- planning data, optimization opportunities, new ideas for future campaigns, etc.), visualizes and articulates for the end user (AE & client).
Leverages core sales materials to customize support for strategic account planning and business development for key accounts with preparation of analyses and client materials.
Consistent exercise of independent judgment and discretion in matters of significance.
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
Other duties and responsibilities as assigned.
Bachelor’s Degree or Equivalent.
Generally requires 2-5 years related experience.
Must have a high level proficiency with MS Office Applications (Excel & PowerPoint).
Previous experience working with audience measurement tools (Nielsen, ComScore, Strata View, etc.) and/or syndicated data (Scarborough, Experian, Polk, Kantar, etc.) is a plus.
Fundamental understanding of media measurement, research and local cable advertising preferred.
Experience creating compelling stories based on data.
Ability to analyze and translate data-based findings into clear, relevant and actionable insights.
Understanding of various statistical concepts, research data, standards, and practices.
Experience with R, MySQL, Looker, Python, or VBA is a plus, but not required.
Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience – think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff – be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team – make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System – a way of working that brings more employee and customer feedback into the company – by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Respect and promote inclusion & diversity.
Do what’s right for each other, our customers, investors and our communities.
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an EOE/Veterans/Disabled/LGBT employer.
Relevant Work Experience
Pay Range: $45,231.48 – $67,847.22
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.