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https://illinoisjoblink.illinois.gov/jobs/12430524 Job Description
Position Summary
The Associate Product Marketing Manager works collaboratively to develop
and maintain marketing tools, sales training programs, and marketing
communication materials that promote the launch and ongoing sales
efforts for PCA and Ambulatory pump platforms. This position is
responsible for working closely day-to-day with the Global Product
Manager on the PCA and Ambulatory portfolios and will work with the
global commercial team to monitor market trends, build collateral,
messaging, branding, pricing strategies, and recommend product
improvements and roadmap enhancements that accelerate category growth
and product adoption.
Essential Duties & Responsibilities
- Develop product knowledge and function as a resource for customers,
Sales, and Contracts personnel. It requires understanding,
collaborating with, and influencing key corporate stakeholders,
including R&D and operations/production. - Work with the Marketing organization to provide input to product
design, development, and release process for PCA and Ambulatory
products. - Support Marketing, Sales, and clinical support teams through the
development and maintenance of various marketing collateral
including field training presentations, online and printed marketing
content, and demos. - Develop hands-on, in-depth knowledge of competitive products and
maintain technical analysis of competitive strengths and weaknesses,
features, underlying technology, etc. to establish technical
differentiations and feature /benefit statements. - Monitor competitor activity and current industry/clinical activity
through published papers, studies, and media. - Identify opportunities to enhance existing product offering and
communicate to the upstream product development team. - Provide product knowledge and training to internal stakeholders.
- Help establish trade show presence, messaging, and salesforce
training. - Respond and support RFP and RFI requests for the PCA and Ambulatory
platforms. - Manage national and regional trade show budget, as well as messaging
and attendance for the infusion systems business unit. - Coordinate with Sales leadership and Marketing Communications to
determine which shows to attend on a quarterly and yearly basis, as
well as the effectiveness of the shows, including lead generation. - Work alongside the Infusion Systems Marketing Managers to develop
their digital and organic social/online needs. - Develop online analytics and social campaign opportunities to drive
business opportunities to our business unit. - Act as a go between Marketing and Marketing Communications to drive
social/online opportunities, including collateral generation - Work on special assignments as they arise.
Knowledge, Skills & Qualifications
- Excellent verbal and written communication skills with the ability
to adapt and articulate the ICU Medical portfolio value proposition
to a variety of decision makers. - Proficient in Excel, Word, PowerPoint, and Outlook.
- Background in medical device marketing is highly desired.
Education and Experience
- Bachelor’s degree from an accredited college or university is
required, additional considerations for an MBA and/or technical
undergraduate degree. - 2+ years experience required in product marketing with understanding
of current marketing and communication trends. - Prior product management experience is preferred but not required.
Minimum Qualifications
- Must be at least 18 years of age.
- Must pass a pre-employment drug screen and background check.
Travel Requirements
- Typically requires travel 5%- 20% of the time.
Physical Requirements and Work Environment
- This is a largely sedentary role.
- This job operates in a professional office environment and routinely
uses standard office equipment.
About Us
ICU Medical has consistently provided you with clinical innovations that
help solve real-world challenges.
With the acquisition of Hospira Infusion Systems in 2017 and Smiths
Medical in 2022, we are now a global market leader with a complete line
of clinically-essential IV therapy and high-value critical care products
for hospital, alternate site, and home care settings.
We’re ready to bring you consistent quality, innovation, and value in
more areas than ever. Our focus allows us to bring you:
Dedicated and non-dedicated IV sets and needlefree connectors clinically
proven to provide an effective barrier against bacterial transfer and
colonization.
The industry’s broadest IV smart pump offering covering large volume,
pain management, and ambulatory needs.
IV medication safety software providing full IV-EHR interoperability wi
