Work with group CEO to develop and execute brand development strategy. Compile and analyze customer insights, market trends, and competitive landscape to identify business opportunities to further solidify brand’s leading position in the fashion industry. Be responsible for translating the opportunities into fully-integrated marketing plans across Communication, Publicity, Digital, Social Media, CRM and E-Commerce.
1.Execute all the legal rules, regulations and order by the mother company RedStone Haute Couture, report to the Group CEO on work plan and the completion of target;
2.Organizational management: Centralized the back office function team, be responsible for the management and coordination of departments, including but not limited to the Creative and Design Team, Product Development Team, Manufacturing factories, Public Relations, Visual Merchandizing, Administration, Sales etc;
3.Boutique Operation: Be responsible for the management and operation of all the boutiques; set the sales target with RedStone at the beginning of the natural year; lead and manage the sales team to realize the sales target of the boutique;
4.Brand Image: Based on the annual plan, be responsible for the communication and coordination with PR Agency, worldwide Media for broadcast; Plan, organize and execute PR events to improve brand’s public awareness;
5.Business Development: Take in charge of new store openings, store relocation and closures projects. Determine market potential and distribution plan. Prepare, propose and participate in retail network evolution plan based on sales trend, performance and retail projects to CEO and corporate relevant team to achieve Fiscal year plan.
6.P & L Management :Develop and implement financial target according to Fiscal Retail Sales, Net Sales and Net Operation Profits targets and allocate the target to each region.
•Holder of Master’s Degree.
•Minimum three years luxury brand management, marketing, communication, branding, international business development, consulting, banking related experience.
•Highly knowledgeable of relating industry and branding. The ideal candidate will be a blend of traditional marketing strategist and social platform expert.
•Experience working in retail, luxury management, haute couture, consumer goods industry is a plus.
•Excellent written and verbal communication skills. Proficient in English and Mandarin Chinese.
•Excellent leadership, organization skills, and problem-solving skills.
•Possesses functional knowledge and expertise in producing presentation reports-analyze, review, and report on effectiveness.