Marketing Inbound Data Analyst- Program Manager
In the Global Execution and Enablement organization, we are aligned with the Siemens Digital Industries
Software’s strategy of going to market by industry. Part of doing so is reaching new target customer segments to
increase awareness and demand of our technologies, as well as influence direct engagement with our sales
organization. In support of that, we have a need for an exceptional Data analyst that can determine, define, and
manage project scope and objectives. Many projects will be centered on identifying, analyzing, and interpreting
trends or patterns in complex data sets. This role includes providing support in the creating dashboards that give
stakeholders visibility to Inbound, nurturing and engagement performance. This manager will be responsible for
converting the structure of disparate datasets into common data formats to improve reporting capabilities, quality,
and velocity of data into targeted systems.
Duties and Responsibilities could include:
Manage the strategy, setup, measurement, and optimization of paid campaign reporting across relevant platforms
Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.
Identify and analyze metrics to measure and optimize the marketing efforts.
Design, implement and analyze A/B tests for different marketing media.
Develop dashboards and automate marketing reporting process.
Analyze & report on the KPIs of the source and the performance of recent initiatives.
Collaborate with data team to leverage tools and techniques developed.
Run ROI analysis, marketing campaign tracking and results analysis.
Run ad hoc analysis upon request and provide actionable insights with recommendations for next steps.
Distill findings and craft a succinct and powerful business case that effectively communicates actionable recommendations
Extract, structure, analyze, & maintain multiple data sets to ensure connections between multiple systems
Prioritize and schedule all work according to project objectives and expectations while providing all necessary support to ensure quality deliverable in a timely manner
Adapt to changes to technology, process, systems as we transform our business
Skills and Qualifications:
Bachelor’s degree in Marketing, computer science or a related field.
Previous Ecommerce, B2B, Marketing Agency experience preferred.
In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google Advertising, Bing), PLA (Google Shopping), retargeting, social advertising (Facebook,
Twitter, LinkedIn, etc), and Amazon Advertising or other self-serve retail marketplace ad platforms.
Strong verbal and written communication skills and the ability to work optimally across internal and external organizations.
Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis
Ability to manage multiple projects at the same time in a fast-paced environment.
Proficient working knowledge of Microsoft Office Suite products
Problem Solving, candidate must have the ability to dissect a problem into an organized approach, structure, analyze and develop recommended solutions. Possess strong planning, scheduling and project management skills with the ability to plan and work independently Experience with data gathering and manipulation (merging datasets, identifying missing data, data cleansing)Ability and desire to acquire new skills and knowledge quickly.
Siemens Industry Software Inc. requires employees to be fully
vaccinated against COVID-19 unless granted an accommodation due to a disability
or sincerely held religious belief or practice.
At Siemens we are always challenging ourselves to build a better
future. We need the most innovative and diverse Digital Minds to develop
tomorrow’s reality. Find out more about the Digital world of Siemens
Organization: Digital Industries
Company: Siemens Industry Software Inc.
Experience Level: Experienced Professional
Job Type: Full-time
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