About the job
Tailored Brands, Inc.’s purpose is to help our customers love how they look. We accomplish this by providing a personal, convenient, one-of-a-kind shopping experience with compelling products and world-class service. We help fulfill this mission by providing our employees with an engaging and inclusive workplace focused on teamwork, growth and respect.
and essential job functions include, but are not limited to, the following:
Leads strategy and development of retail marketing & transactional email campaigns for the Jos. A. Bank brand
Heavy partnership with Brand, Digital, CRM Ops, Analytics’ teams on planning strategy and end-to-end execution of marketing emails.
Works in partnership with internal cross-functional teams and external vendors to communicate campaign activities and to ensure deliverables are aligned and integrated into existing plans for streamlined execution.
Oversee associate manager role, delivering retention and growth plan to develop team member into high-performance SME
Work closely with Director to deliver against channel roadmap and enterprise level initiatives.
Rollout diverse testing strategy to optimize ROI and establish number of marketing touches to drive conversion and improvements in LTV
Responsible for overseeing project management across all phases of email creation and deployment; including management of creative briefs, timelines, internal business reviews and email ops/production
Look for opportunities to improve processes and establish effectiveness/efficiencies across email strategy and campaigns; Looks to increase revenue-driving opportunities and engagement via email channel through data connection, personalization and innovation.
Manage channel reporting, budget & accounting responsibilities
Bachelor’s degree or equivalent related work experience
5+ years email/digital marketing experience
Prior experience with retail direct-to-customer marketing communications preferred
Strong understanding of email marketing best practices, metrics and associated KPIs; Familiar with dynamic content, segmentation strategy and technical data connections as it relates to email marketing.
Excellent project management, problem solving and organizational skills.
Strong attention to detail and expertise in managing and prioritizing multiple projects/campaigns in a fast-paced, nimble yet deadline-driven environment
Excellent communication skills; present ideas clearly and concisely, both in writing and in person
Strong analytical skills; comfortable distilling data into insights/optimization opportunities
Work Locations: 02098A Corporate Office 6100 Stevenson Blvd Fremont 94538-2453