Search Engine Optimization Specialist – Mixing MIS and Marketing

Digital Marketing is a growing field that mixes marketing with technology. One great career for MIS majors interested in Digital Marketing is in Search Engine Optimization (SEO).

Search Engine Optimization Specialist/Analyst support companies by reviewing, analyzing, and improving their websites.  SEO Specialists maximize web traffic so that companies can reach new customers and increase their profits. The SEO industry is constantly evolving which makes SEO a challenging and engaging area to go into.

Knowledge of WordPress, HTML, CSS, and JavaScript is often needed in this field. SEO Specialist also must be proficient with SEO tools such as Google Analytics, Omniture, SEMRush, and Screaming Frog, Moz, and WebTrends. An understanding of white hat and black hat tactics is also a plus.

Interested in becoming an SEO Specialist? Bauer offers multiple courses that can get you the knowledge and skills needed in this field.

  • MIS 3370: Information Systems Development Tools (JAVA)
  • MIS 3371L Transaction Processing I (HTML, CSS, JavaScript)
  • MARK 4333: Search Engine Marketing
  • MARK 4339: Marketing Analytics
  • MARK 4365: Introduction to Digital Marketing
By Amanda Ware
Amanda Ware Career Development Specialist