Digital Marketing is a growing field that mixes marketing with technology. One great career for MIS majors interested in Digital Marketing is in Search Engine Optimization (SEO).
Search Engine Optimization Specialist/Analyst support companies by reviewing, analyzing, and improving their websites. SEO Specialists maximize web traffic so that companies can reach new customers and increase their profits. The SEO industry is constantly evolving which makes SEO a challenging and engaging area to go into.
Interested in becoming an SEO Specialist? Bauer offers multiple courses that can get you the knowledge and skills needed in this field.
- MIS 3370: Information Systems Development Tools (JAVA)
- MARK 4333: Search Engine Marketing
- MARK 4339: Marketing Analytics
- MARK 4365: Introduction to Digital Marketing