Marketing prepares students to understand consumer behavior, solve business challenges, and develop strategies that connect organizations with their target audiences. Students build skills in market research, branding, digital marketing, advertising, sales, pricing, and marketing analytics while learning how to create value for customers and organizations.
Marketing graduates pursue careers in brand management, digital marketing, market research, advertising, sales, retail, and marketing communications across a wide range of industries.
Learn About Marketing
Explore what it’s like to study marketing and hear from Bauer faculty & students.
Bauer Specialty Programs
Program for Excellence in Selling (PES)
Wolff Center for Entrepreneurship (WCE)
Skills You’ll Develop
- Ability to influence and persuade
- Verbal/written communication
- Creative strategy
- Reationship building
- Market research and analysis
- Data driven decision making
- Content creation and storytelling
Student Organizations
American Marketing Association (AMA)
Employers That Recruit Bauer Marketing Graduates
Bauer Marketing graduates have been hired by organizations including:
- Dell Technologies
- Forthea
- Gartner
- Hewlett Packard Enterprise (HPE)
- Houston Texans
- PepsiCo
- State Farm
- The Walt Disney Company
