Sponsored Projects: Connecting Bauer to Business
Sponsored projects are group research projects that culminate in a final deliverable, usually a PowerPoint presentation. Sponsors choose a project topic relevant to their company and on which they would like to have some research done and hear a new perspective from the next generation of business professionals.
All project descriptions are submitted prior to the start of the semester. Students select a project that matches their interests and sign up the second week of class. Groups meet with their sponsor for a kick-off meeting, either at the sponsor’s office, on campus, or virtually. One student is the designated communicator and sends the sponsor updates and questions as necessary.
Projects conclude eight weeks later on a due date set by the course instructor. All groups are required to make a presentation to their sponsor, either in-person or virtually. The sponsor provides a project grade by filling out a simple grading rubric.
If you would like more information about the sponsored projects program, contact Sponsored Projects Manager Valerie Paul at vpaul@bauer.uh.edu. You can also submit a project for consideration here. Please feel free to download the brochure below.
If you would like assistance in building a presence on campus, contact the Employer Relations Team at erteam@bauer.uh.edu, or phone (832) 842-6120.
BUSI 3302 Sample Projects
AI In the Workplace
AI is the new and innovative way to work. What are some ways to use it and what are best practices?
Increasing Brand Awareness and Engagement at UH
How should we engage and connect with students? What are key levers to drive engagement and increase brand awareness?
Internship Program Design
Create an 8-week summer internship that focuses on: Developing the interns’ business and leadership acumen and creating an experience that is not only educational but attractive for these potential future employees.
Reaching Gen Z Employees
Collect and analyze data to produce insights that address the project question: How can we demonstrate our investment in the employee benefits/perks program to increase long-term engagement with employees and elevate the company’s brand image to position itself as an employer of choice with Gen Z?
Social Media
Create recommendations on increasing social media presence. These recommendations will be based on research conducted online and through social media platforms.
Student Recruitment
Gather student perspectives on how to effectively attract and engage them throughout the college-to-career recruiting process. The focus will be on understanding preferred formats, content, process touchpoints, and interactions with representatives.
