One of the most frustrating parts of career development is the actual job search. On its face, searching for a job seems simple. Go online, search for jobs on job boards, apply to the ones you are interested in and get interviewed. Most people will come to find out that it is hard to be successful just using this approach.

What happens after this frustration sets in? The person decides that they are simply not applying to enough jobs. So they loosen their standards and spend more time applying to jobs they probably don’t want. Unfortunately, they end up getting interviews for jobs they don’t want or worse, still no interviews. This “shotgun” approach is not the best way to look for a job and the fact that you are frustrated is not your fault.

The internet, advanced AI embedded in Applicant Tracking Systems (ATS), and job boards with thousands of jobs should make it so that anyone can get a job that is right for them in a flash. So why isn’t that happening?

Technological progress has merely provided us with more efficient means for going backward. Aldous Huxley

Think about the job board from the other side of the equation – the HR Recruiter. The internet allows anyone on the planet with internet access to apply for your jobs. That means if they have multiple jobs posted they have to sort through multitudes of applications. Some good, some awful. Chances are that your application gets lost in the mix unless you are part of a smaller pool or someone advocates for you. Here are the ways to make one or both of those happen. 

Use on-campus job boards 

Bauer Career Gateway and Cougar Pathway should be your first stop for internship and job searches for two reasons. First, we know that the job is real. Second, the applicant pool is smaller.

Wait; aren’t all job postings real? Yes and no. Many jobs that are posted on the internet are done for legal compliance reasons only. You have probably seen this before: someone in your company is promoted or leaves and the candidate that the bosses want to move into that open position already works for the company. For HR compliance reasons, there has to be a “competitive process” but everyone inside knows who is getting that job. “We have to post the job for 10 business days…” The other applicants that are brought in are just interview-fodder and unless the inside person makes a fool of themselves during the selection process, they are getting that “open” job.

The second reason is the applicant pool is smaller. Granted, a company might post an on-campus job at 3, 4, 10 campuses across the country. If you apply you are still part of a smaller pool of competitors at the beginning of the process.

Does that mean you should just visit on-campus job boards every day? Actually, no. The best thing to do is to let the existing technology work for you. Every job board allows you to perform a search, save that search, and set up a “job alert” that will email you new opportunities that match that search. You should set a job search alert in every job board you would actively look at including Bauer Career Gateway and Cougar Pathway.

Use LinkedIn

I know you have heard this a lot from career counselors and professors at Bauer but there is a difference between building a profile and actually using LinkedIn.

First, if you haven’t built a LinkedIn profile start there. You can use this template from LinkedIn and the resources and articles on our website to make your profile connection-ready.

Next, actually use LinkedIn to start building a network of people that can make a difference in your career development. Start slow. There is no prize awarded for how quickly you can get your connection count to 500+ and no one is impressed by that.

The goal of a face-to-face networking event is not to collect as many business cards as possible just so you can stick them in a drawer at work. On LinkedIn collecting connections and doing nothing with them won’t benefit you either.

We advise a 3/1 ratio for connections; for every 3 connections “above” your current level (someone further along in their career), you should have one peer. That way, your network benefits you and your connections the most. You should also guard your connections very carefully. Just connecting to anyone that reaches out to you does nothing for you or your network.

Before connecting to someone you should ask yourself:

  1. Do I know this person well enough for me to recommend them? or
  2. Do they know me well enough to recommend me? or
  3. Are they in a company or industry that I feel like I can benefit from having a conversation with them? or
  4. Can I refer them to a connection that would benefit them both?

Don’t forget about LinkedIn Groups.

What to do with the network you are building

Just saying “build a network” or network with people is incomplete advice, at best. It doesn’t help unless you know what to do once you connect with them. The best advice I can give you when it comes to connecting with professionals is to conduct Informational Interviews.

An informational interview is a meeting to learn about the real-life experience of someone working in a field or company that interests you. It is important to remember that it is not a job interview although you should be ready for the conversation to turn that direction at any time.

One of the best books I have ever read about career development was written by Steve Dalton called The 2 Hour Job Search. I am genuinely very hesitant to ask a student to spend money on anything related to career development but this book and the CareerLeader assessment are the exceptions. The basic premise of the book is to build a network of people in the industries you want to move into and conduct informational interviews. The book takes students through a step-by-step process on how to reach out to people, how to set up the meeting, what to ask at the informational interview, and how and when to follow up.

Read one person’s experience with the book here.

Check out the 2 Hour Job Search LinkedIn group.

It’s not what you know…

There’s an old saying that it’s not what you know, it’s who you know. I think that is only half right. It’s who knows what you know that makes a difference.

Depending on how far along you are in your career, you have probably been in a situation where someone you know is looking to hire a person. They may have even reached out to you for help. “Do you know anyone that would be good for this role?” In a perfect world, we would all have access to everyone’s job history, resume, and LinkedIn profile at the ready. A perfect applicant tracking system that would recommend the perfect job candidate. I doubt we will ever get there but the next best thing might be LinkedIn, when it is used correctly.

According to the Society for Human Resource Management (SHRM),  of those organizations that use social networking sites for recruitment, the vast majority (94%) use LinkedIn.

Your goal in using LinkedIn to set up informational interviews is to get as many people as possible that understand what you are capable of and what you are looking for next. Then, the next time someone asks if they know anyone that can do XYZ, the answer is YOU.


The ultimate goal is that you never have to look for a job again. You become a “passive candidate”; people come to you with new opportunities rather than you having to seek them out.



(Gotcha. You’re busy…)

  1. Stop spending all your time searching for and applying for jobs. Instead, spend a little time setting up job search alerts at job posting websites. Let the technology work for you.
  2. Set up job alerts using the on-campus job boards, Bauer Career Gateway AND Cougar Pathway.
  3. Set up a LinkedIn profile correctly.
  4. Actually start connecting to people in the industries you are interested in.
  5. Set up informational interviews with those people.
  6. Follow-up and keep in touch.
  7. Lather, rinse, repeat.

Need help with any of these steps? Make an appointment to see a Career Counselor at the Rockwell Career Center.


Hint: Brand New to Bauer? If you haven’t completed BUSI 3302 and you don’t have any interviews coming up, you can pause here for now. 🙂 

Next Step: Behavioral Interviews